Tuesday 6 December 2011

First Virtual Fashion Museum

Well, well, the first virtual fashion museum is open and Giancarlo Giammetti and Valentino Garavani have explained how people can interact with the digital master classes and other interactive concepts that will be introduced every eight weeks.
Instead of the static exhibitions in museums, the Valentino duo has used immersive 3-D technology to present archives spanning 50 years, including nearly 100 fashion shows on video, 5.000 dresses, the original working sketches and photographs of the clothes etc. The virtual museum is a downloadable desktop application that when downloaded each visitor can create their unique route through the galleries, to discover and enjoy every aspect of Valentino’s world. The application is available to download since yesterday, 5th December!
The idea is to open up the archives and see a key outfit close in intimate detail in 3-D, with explanations of its cut and craftsmanship, as well as when and where it was first shown. The significance of the initiative is to bring the history of Valentino to the wired generation in the language of today’s technology.
I find this very interesting and I’m planing to virtually visit :D

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