Forever 21 first, in 2010, used an interactive billboard in Times Square. The billboard featured onscreen models who interacted with people outside of the store by “picking them up” and dropping them into a store shopping bag!
In April this year a runway show which replaced live models with holograms launched in Vienna. The link to the event is below:
http://www.youtube.com/watch?v=eTy2zKS_dLw
There are I think seven shows in total. After Vienna, came Brussels and London, and now is NY time. The show will take place on October 25th in Manhattan’s Union Square and will be produced in conjunction with space150, a digital agency! Customers who want to attend receive invites via the retailer’s Facebook page or other social media.
The seven-minute show features holographic models walking a cosmic runway and disappearing into starbursts and climbing invisible staircases. Forever 21 will open its first ever pop up shop at each event site with looks from the fashion show.
Cool, no? I would like to be able to see the show live!
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